ChiBoys On The Go!
Ladies and gentlemen it is our pleasure to open the door and give you a look into what we've been working on. The idea for this project dates back to 2011. That may seem like a long time, but when you consider the fact that people never get their ideas past "just a thought" it's not that long at all.
What is this thought you ask? It's ChiBoys On The Go! ChiBoys On The Go is a mobile store. We will be able to go straight to the happening spots around town and get right in the mix. Yup! This Spring/Summer ChiBoys will be pulling up to an event near you. When ChiBoys was created the goal was to create a line that showed how dope Chicago is through fashionable pieces and graphic design. All we're doing with this next step is expanding on that idea.
This process was a combination of trying to put the right plan together, combined with doubt, a lot of confusion, and being told no by the city multiple times. I'm a firm believer in timing. 2017 wasn't chosen, but with all of the struggle and glitches in the road things just kind of fell on this year.
Along with every deterrent, finding the right truck for what we're doing was a battle in itself. One of the 1st things was finding a truck we could afford. We wanted something old with a classic unique look, but at the same time already working and in good driving condition. Good luck there. We also wanted something new, but not so new that it felt generic and had no character.
If there's one thing we learned on this journey is to believe in your gut, don't ignore the signs, do what YOU want to do, and don't listen to someone who has never taken the road that you are about to take. Somehow you should do all this without not taking no for an answer. Where there's a will there's a way.
We have started an Instagram page that will give you a closer look into the inside workings of the process. Give us a follow.